Tuesday, December 21, 2010

2010 in Review & Moving into 2011

Looking on 2010 has mixed feelings. Sales did not go extremely well at the fall and winter fairs I attended. Sales at the Etsy cooperative store were non-existent. However, that is OK. I am moving forward with positive energy and will trust that 2011 will bring better results.

First, I will be highly selective in what local fairs I attend this year. I want to review prior year attendances and possibly obtain feedback from prior vendors to get a feel for how many hand-crafted jewelers are already established before I sign up. That is a big issue, at least here in CT. Fairs I attended this year did not seem to limit the number of jewelers and therefore the fairs were saturated with too many of the same "like" items. I find this is too overwhelming for consumers resulting in very little sales unless there are repeat customers visiting who already know you, or you obtain sales only if you have the "cheapest" prices, nixing your quality and craftsmanship. I cannot stoop to lowering my prices. I purchase good quality material, have been told by others that I have excellent craftsmanship, and do not want to "cheapen" my work. I will also not attend "baby" fairs - fairs that are only in existance for a few years or less, or just starting out. I made that mistake and will not repeat it. I want to participate in well-attended fairs that limit the number of "like" vendors. That is one goal for local sales.

Second goal for local sales, I also want to approach the consignment area and see how I fair in that type of environment.

Finally, broadening my horizons past the local area, and trying to step out more on my own - I have started my own Etsy shop (http://www.reneesjewelrydesigns.etsy.com/). I only have 2 items up as of this post, however will be working hard on getting more things up on a regular basis. My desire is to get this shop out there and hope for the best. Exciting already! - I only put these items up late last night. Etsy has this option where other people either signed up to purchase and/or sell can "Favorite" items or shops. I already have someone from Wisconsin who has favorited my shop!! I logged in this morning and was very pleased to see that type of exposure already!

So, on to 2011 with hopes to prosper as my God has promised me plans for prosperity, not gloom and doom.

I hope everyone has a Merry Christmas and a Prosperous New Year!!!
Blessings to all...